The revenue leak
A missed call at 8pm just cost you a $15,000 job.
A homeowner finds a leak at 8pm and calls you. Voicemail: you're at dinner, or still on a roof. By 8:05 they've filled out a form on a competitor's site. By 8:06 that competitor's system has texted back, triaged the damage, and booked a morning inspection. The job is gone before you ever hear the voicemail.
It isn't negligence. It's the structure of the trade: you're on job sites all day, and the front office is empty. The industry average response time is 47 hours. Sunup answers in the first 60 seconds, every time, by call or by text.
More jobs won. Hours your team never spends on manual follow-up. And a system that cannot invent a price.